Behind the Scenes


Behind the Scenes of the Flying Farmer Commercial

It's hard to the believe Mark, the potato farmer, still can't find his Great Big Idaho Potato Truck. With the help of another trustworthy potato farmer, the sky's the limit…literally…for Mark's seemingly never-ending search. In case you want to know more about Mark's right hand man, we were able to dig some dirt on him and his plane.


The Farmer

James Hoff is a fourth generation potato farmer. He and his family have been living on the homestead in Idaho Falls since 1910. A self proclaimed mechanic, James can fix just about anything on the farm – including restoring planes. And, he's pretty good at flying too which he's been doing since he was 16 years old!


The Plane


The plane that appears in the commercial is an Antique 1943 Boeing Stearman Staggerwing (his Dad has a matching one). It was fully restored in 2011 and is named "Checkmate."


The Music

We've had a lot of calls asking about the music in the commercial. It is a piece of licensed stock music, modified slightly by our advertising agency to fit the commercial scenario.


The Location

The spot was shot on the Hoff Farm/Rainbow Ranch, Idaho, near Idaho Falls.




Behind the Scenes of the Big Idaho® Potato Truck Commercial



The Dog


Otis is a full pure-bred bloodhound, and he's a specially trained professional actor. Otis is one of a kind, selected as a pup for his handsome looks and willingness to learn. He has appeared in several commercials and if you keep an eye out, you'll probably see him again. He's a happy, funny guy and as you've seen, he lights up the screen.


The Truck


The beautiful vintage 1955 Studebaker is owned by Diane Mortensen, editor of the Snake River Chapter, SDC (Studebaker Drivers Club) in Boise, Idaho. She and her husband, Steve, spent years lovingly restoring it. The truck is one of a limited series that Studebaker produced to announce the introduction of its first V-8. All were painted red and white.


The Music

We've had a lot of calls asking about the music in the commercial. It is a piece of licensed stock music from a company called "Killer Tracks", modified slightly by our advertising agency to fit the commercial scenario.