February is Made for Contest Lovers!

Not to mention Potato Lover’s Month. And, nothing goes better with Idaho® Potatoes than KRAFT® Cheese Whiz and OSCAR MAYER Real Bacon Bits or Ready to Serve Bacon… making the featured products for this year’s Potato Lover’s Month Display Contest even better than ever! Winning a prize is as easy as building an attention-getting produce section display and entering the contest. Every qualified entry will receive a FREE Swiss Army Watch!

Don’t Miss Out!

Every qualified entry is also a potential winner of cash prizes! And there are many chances to win too. Seven 1st Place winners* will each receive cash prizes of $1,250!

We Make Displays Easy!

These Idaho® Potato and KRAFT® Foods product combinations give your busy consumers fun and easy ways to make mealtime a little more special for the family. That means added sales through your store. We’ll help you make a sales-driving product display with customized point-of-sale materials and terrific recipes. Just browse www.idahopotato.com or go to www.kraftfoods.com to fuel your creativity with these display-making tools. By tying these Websites into the display, you’ll give consumers reason to come back for more throughout Potato Lover’s Month!

Three Ways to Win

There are three programs and three different ways to win big cash prizes— the Display Contest Program, Category Manager Match Program, and the Ad Contest Program! Participants in any or all of these programs are eligible for the cash prizes in addition to other program-specific prizes, as detailed below.

Prizes Include:

• 1st Place winners receive $1,250 each
• 2nd Place winners receive $1,000 each
• 3rd Place winners receive $750 each
• 4th Place winners receive $500 each
• 5th Place winners receive $250 each

*3 Display Winners, 3 Category Management Matches, 1 Ad Program

Click Here to view the Program Details