News from the IPC "Consumer" category

Denise Austin, the Idaho Potato Commission’s (IPC) long-time spokesperson, celebrated American Heart Month on behalf of the IPC with two major initiatives: a 35-city satellite media tour (SMT) and an online re-release of the IPC's national television commercial featuring her as spokesperson and a surprise ending.

In the final seconds of the Famous Idaho® Potato Bowl, the Ohio University Bobcats (OU) defeated the Utah State University Aggies (USU) by a single point. While both teams played a "spudtacular" game, the Idaho Potato Commission (IPC) was perhaps the biggest winner, scoring more than 4.3 billion media impressions – and counting – as a result of multiple marketing initiatives that supported the college bowl game.

Whether you call them latkes, potato pancakes or boxties as they do in Ireland, Idaho® potatoes are ideal to use for the main ingredient. Their high solids content creates a pancake that's crispy on the outside and light and fluffy inside.

When the Utah State Aggies and the Ohio University Bobcats go head to head in the inaugural Famous Idaho® Potato Bowl, there will be no question that the Idaho Potato Commission (IPC) is sponsoring the "spudtacular" showdown. In the tradition of the Orange Bowl and others that recognize the importance of a state's agricultural foundation, and on the eve of its 75th anniversary year, the IPC is proud to be the title sponsor of a Bowl game in their home state.

Cooking demonstrations have moved from kitchens to computers and Idaho® potatoes are taking center stage in a variety of instructional videos across the web. Popular blogger Average Betty (www.averagebetty.com) has produced six videos for the Idaho Potato Commission (IPC), and the IPC recently launched its own how-to series, Potato 101.

It’s a mummy...it's a ghost...it's an Idaho® potato? The Idaho Potato Commission (IPC) has recently enriched its website with a selection of new Halloween recipes. From Creepy Crawly Idaho® Potatoes to Spooktacular Idaho® Potato Soup, these hauntingly delicious dishes are certain to put any trick-or-treater in the Halloween spirit.

The Idaho Potato Commission (IPC) kicked off the year with its first “Recipe of the Month” Photo Contest, summoning shutterbugs to cook, point, click and eat! Idaho® potato lovers from coast to coast have been up to the challenge and to date the seven winners hailing from Florida, Texas, Washington, Pennsylvania, South Carolina and California have each won a $250 cash prize.

The Famous Idaho® Potato Bowl was unveiled today as the new name for the Humanitarian Bowl which features a top selection from the Western Athletic Conference (WAC) and the Mid-American Conference (MAC). The nation’s longest-running outdoor cold-weather Bowl, played since 1997, will take place on Saturday, December 17, 2011 at 3:30 p.m. MST at Bronco Stadium in Boise, Idaho and televised on ESPN.

Idaho® potatoes are playing a starring role in a series of instructional recipe YouTube videos from food blogger Sara O’Donnell, Average Betty (www.averagebetty.com). In the short episodes, O’Donnell demonstrates how to prepare one of her favorite Idaho® potato recipes, spicing up each video with fun potato facts and her own alterations and tips, seasoned thoroughly with her bubbly sense of humor and passion for potatoes.

A letter to the editor of the Los Angeles Times by Idaho Governor C.L. "Butch" Otter regarding the new Harvard study that indicates regularly eating potatoes contributes to weight gain.