News from the IPC "Consumer" category

EAGLE, Idaho, March 11, 2009 - Chef David Burke of davidburke &donatella restaurant in New York joined the Idaho Potato Commission (IPC), today, in celebrating the success of "Recipes for Relief," an online campaign created to raise awareness and funds for UNICEF (United Nations Children's Fund). The IPC and Burke presented the U.S. Fund for UNICEF with a $50,000 check to help aid in its global efforts to save, protect and improve children's lives.

EAGLE, Idaho, March 6, 2009 - It is no secret that supermarket spending has been impacted by the recession. Whether you live in a small town or big city, all consumers are seeking solutions to cut corners. Today, the Idaho Potato Commission (IPC) launches "Watching Waistlines and Wallets" (www.idahopotato.com/waistlines_wallets), a web-based resource designed to help cost-conscious shoppers cook-up meals that bank on flavor while saving cents. No longer will Americans have to compromise their palates or pocketbooks to serve up satisfying meals!

EAGLE, ID, February 19, 2009 -- The country's top chefs battled it out at the third annual South Beach Wine and Food Festival's Burger Bash hosted by Rachael Ray. Not only were their skills at the grill tested as they bumped the beloved burger to new culinary heights, but Idaho Potato Commission (IPC) -- a

EAGLE, Idaho, February 13, 2009 - The worldwide recognition of Idaho® potatoes was apparent as participants of the Special Olympics World Winter Games descended upon Idaho this past week. As the IPC's mascot Spuddy Buddy greeted athletes from nearly 100 countries in his official cobalt blue World Games jersey, the universal response was clear, "Idaho® potatoes are the best in the World!"

EAGLE, Idaho, February 3, 2009 - Any way you slice it, dice it, mash it or fry it, a new survey by the Idaho Potato Commission (IPC) confirms that Americans love their spuds…so much that 75 percent of potato enthusiasts consider themselves "potato lovers." With February marking "Potato Lover's Month," the IPC is dishing on top ways Americans savor the versatile vegetable.

January 12, 2009, Eagle, Idaho - In the fall, millions of kids across the country will learn about the exciting world of Idaho Potatoes. Awesome Adventures, an award winning weekly syndicated television series takes kids ages 13 - 16 on incredible journeys around the world and Boise was their latest adventure destination.

Eagle, Idaho, November 24, 2008-Lion King, Jersey Boys and Idaho® Potatoes...Yes, Idaho® Potatoes will appear in lights right along side some of the world's most popular Broadway shows when its commercials, featuring fitness guru Denise Austin, make their Broadway debut on the CBS digital board in New York City's famed Times Square. From November 12 through December 7, the CBS digital board located at 42nd Street, between 7th and 8th Avenues, will air the ads more than 415 times mixed with CBS programming and favorite celebrity moments from North America's largest Thanksgiving Day celebration.

Eagle, ID, October 2, 2008 - Wolfgang Puck and four of his world-renowned chef friends partnered with the Idaho Potato Commission (IPC) for the second annual recipe contest at the 26th American Wine &Food Festival (AWFF) held on the back lot of Universal Studios in Los Angeles this past Saturday, September 27th. Star chefs battled it out in a fierce competition of culinary skills as they each vied for the grand prize $10,000 charitable donation in their name.

EAGLE, ID, September 22, 2008 - Fitness guru Denise Austin stepped out of the gym and into Idaho's spectacular scenery to film a new national TV commercial for the Idaho Potato Commission (IPC). Shot on a potato farm in Eastern Idaho, the new ad launching this fall features breathtaking views of the natural environment that makes Idaho® Potatoes the best in the world.