News from the IPC "Consumer" category

Jan 1, 2004

Start your Day with Delicious Nutritious Meals without Sacrificing Taste or "Comfort"

Potatoes have long been lauded as America's favorite comfort food. Fortunately for potato lovers and health-conscious people, they also happen to be one of the best sources of complex carbohydrates and thus function as a great energy food.

Jan 1, 2004

Top Fitness & Nutrition Tips from Fitness Expert Denise Austin & Renowned Nutritionist Riska Platt

Make a Plan * Call a family meeting and have a frank discussion about your family's physical fitness health * Ask family members for suggestions on how the whole family can shape up individually and together * Prepare a plan of action and display it in high traffic areas. We keep ours on the refrigerator * Plan should include fitness "log" that will allow individuals to note dates, activities, length of exercise, who exercised with whom and feelings about the exercise

Jan 1, 2004

America's Favorite Potato Hooks Up With America's Favorite Fitness Icon to Spread the News: Our Bodies Need Complex Carbs to Fuel Muscles

BOISE, ID, January 2004 - The Idaho Potato Commission announces the beginning of a new era in "marketing" potatoes: a national campaign devoted to educating Americans about the importance of complex carbohydrates (like those found in Idaho Potatoes) and the critical role they play in fueling working muscles. A key component of the campaign is a national deal with Denise Austin, widely regarded as America's most popular exercise guru and host of her daily Lifetime Network program.

Nov 30, -0001

The Idaho Potato Commission Revamps Popular Website

Eagle, Idaho, October 26, 2021 -- Now there are even more reasons to visit the Idaho Potato Commission’s (IPC) popular website. Already the “go to” resource for all things potato-related, the website’s fresh new look, new campaigns and enhanced recipe categorization by diet are optimized by advanced SEO measures to ensure the website is always meeting its visitors’ needs.

Each year the IPC website demonstrates significant organic growth. This year there were 1,500,879 visitors representing a 16% increase in traffic in 12 months and a 43% increase overall for two years. More importantly, visitors to the website are staying for close to two minutes. Per the Crazy Egg*, a website optimization company, 15 seconds is the average time spent on a website. And, while on the website folks are surfing. A total of 2,474,375 pages were recorded this year and new users increased by 12.34%.

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Sue Kennedy
Evans, Hardy & Young
(302) 547-3625
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Susan Hughes
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The Idaho Potato Commission

Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.

Contact 661 South Rivershore Lane
Suite 230
EAGLE, ID 83616
Phone: 208-334-2350
Fax: 208-334-2274
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