More retailers than ever before decked their aisles in February with spectacular spud displays. Their motivation: The hope of winning their share of the $150,000 in cash and prizes awarded in the Idaho Potato Commission’s (IPC) Potato Lover’s Month (PLM) Retail Display Contest. Celebrating its 20th anniversary this year, the Contest is the IPC’s longest-running promotion and has proven to be more popular than ever before, garnering a record of 2,515 entries.
The USDA recently unveiled new Dietary Guidelines for Americans which outline evidence-based nutritional advice to promote health, reduce the risk of chronic diseases, and reduce overweight and obesity rates through improved nutrition and exercise habits. Consumers hoping to put the advice from these guidelines into practice need look no further than Idaho® potatoes to provide a wholesome nutritional base for any meal.
Upscale grocery store chain, Hen House, celebrated Potato Lover’s Month (PLM) with a storewide “spudtacular” promotion that included culinary demos, giveaways and, of course, an abundant supply of Idaho® spuds.
February is Potato Lover’s Month and spud lovers in Spanish Fork, Utah are in for a special treat. Fresh Market grocery store has built the world’s largest Idaho® potato display in the produce department using 240,000 russet potatoes. The display made its debut today and will be up until every last potato is sold!
EAGLE, ID, May 4, 2010 – At this year’s National Restaurant Association (NRA) show, the Idaho Potato Commission (IPC) is launching an artistically-inspired series of six potato videos hosted by Stunt Tater - the “star spud” who hails from Idaho and turns his unpredictable adventures into a variety of easily prepped potato dishes.
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.
661 South Rivershore Lane
EAGLE, ID 83616