News from the IPC "Retail" category

May 2, 2011

Idaho Potato Commission's Potato Lover's Month Retail Display Contest Shatters Record Number of Entries in 20th Anniversary Year

More retailers than ever before decked their aisles in February with spectacular spud displays. Their motivation: The hope of winning their share of the $150,000 in cash and prizes awarded in the Idaho Potato Commission’s (IPC) Potato Lover’s Month (PLM) Retail Display Contest. Celebrating its 20th anniversary this year, the Contest is the IPC’s longest-running promotion and has proven to be more popular than ever before, garnering a record of 2,515 entries.

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Apr 14, 2011

Idaho Potato Commission and Fresh Gourmet Announce Winner of Joint Holiday Promotion

The Idaho Potato Commission (IPC) and Fresh Gourmet® announced the winner of one of their biggest and most successful promotions ever, the “Win Free Groceries for a Year Sweepstakes.” Maija Liepins, of Dublin, Ohio received $10,400 in gift cards to use at the grocery store of her choice. Liepins selected Meijer, a one-stop shopping center with over 195 stores in Michigan, Ohio, Indiana, Illinois and Kentucky.

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Mar 11, 2011

Hen House Extends Celebration of Potato Lover's Month Beyond the Produce Aisle

Upscale grocery store chain, Hen House, celebrated Potato Lover’s Month (PLM) with a storewide “spudtacular” promotion that included culinary demos, giveaways and, of course, an abundant supply of Idaho® spuds.

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Feb 16, 2011

Utah Grocer Fresh Market Builds World's Largest Idaho® Potato Display

February is Potato Lover’s Month and spud lovers in Spanish Fork, Utah are in for a special treat. Fresh Market grocery store has built the world’s largest Idaho® potato display in the produce department using 240,000 russet potatoes. The display made its debut today and will be up until every last potato is sold!

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Jan 28, 2011

Sourcing Idaho® Spuds

The Idaho Potato Commission (IPC) is offering its 2011 Shippers &Processors Directory free of charge to commercial and non commercial foodservice operators. It is an informative, 4 color- guide that provides updated contact information for all licensed Idaho shippers, exporters and suppliers; brand listings and shed numbers are also included.
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Dec 1, 2010

Idaho Potato Commission's Potato Lover's Month Retail Display Contest Celebrates 20 Years Running

Every February for 20 consecutive years, thousands of produce aisles around the country become the mecca for Idaho® potato lovers. Produce managers put their merchandising skills to the test in an attempt to create the top tater display during the Idaho Potato Commission’s (IPC) Potato Lover’s Month (PLM) Retail Display Contest.
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Nov 30, 2010

Idaho Potato Commission Increases Staffing to Support Growing Demand for Idaho® Potatoes Around the Globe

Following six years of unprecedented growth of Idaho® potatoes into international markets, the Idaho Potato Commission (IPC) has hired Amanda Albers as its first International Marketing Manager and in addition, has established new offices in Mexico, Hong Kong and Malaysia.

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Oct 11, 2010

CRASH!!! BOOM!!! POW!!! Idaho Potato Commission’s “Comic Book” Retail Ad Campaign Is Back In Full Force

The Idaho Potato Commission (IPC) launched the newest installment of its award-winning, “Comic Book” advertising campaign featuring a brand new cast of characters, The Idaho® Potato Field Force.

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May 3, 2010

Idaho Potato Commission Announces 2010 Potato Lover's Month Retail Display Contest Winners

EAGLE, IDAHO, May 3, 2010 – Retailers pulled out all the stops this year to secure their share of the $150,000 in cash and prizes awarded in the Idaho Potato Commission’s (IPC) 19th Annual Potato Lover’s Month Retail Display Contest.
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Dec 7, 2009

Potato Lover's Month Retail Display Contest Helps Grow Potato Sales

EAGLE, ID, December 7, 2009 - For its 19th year, the Idaho Potato Commission (IPC) is calling all retailers to put their best display forward in the IPC's Potato Lover's Month (PLM) retail display contest.
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