News from the IPC "Retail" category

BOISE, ID, November 24, 2009 - From the vineyards of Australia to kitchens across the city of London, you'll be hard-pressed to find a holiday meal that doesn't include potatoes.

EAGLE, ID, November 18, 2009 - This holiday season, consumers can toast to suppertime savings with a multi-partner retail promotion offering coupons on "all the fixings" including America's favorite vegetable, Idaho® potatoes.

EAGLE, IDAHO, October 13, 2009 - The Idaho Potato Commission (IPC), once again, pulled out all of the stops at the 2009Produce Marketing Association's (PMA) Fresh Summit Exposition in Anaheim, California.

EAGLE, ID, June 24, 2009 - H-E-B Grocery stores teamed up with Idaho® potatoes and Paul Prudhomme's Magic Seasoning Blends® to spice up its produce sales in March.

EAGLE, ID, June 4, 2009 - Publix customers are looking up in this down economy. The grocery giant awarded more than $20,000 in free groceries in its "Win Free Groceries for a Year Sweepstakes" presented by the Idaho Potato Commission (IPC) and Sargento. Sandra Browne of Fort Lauderdale, FL, was the lucky grand-prize winner of

EAGLE, IDAHO, May 1, 2009 - The most anticipated retail promotion of the year, the 2009 Potato Lover's Month Retail Display Contest, proved to be yet another blockbuster hit for the Idaho Potato Commission (IPC) with over 2,150 entries, an 11% increase in participation over 2008.

EAGLE, Idaho, January 5, 2009 -- It's back…one of the industry's most anticipated retail promotions of the year…the Idaho Potato Retail Display Contest. With more than $150,000 in cash and prizes up for grabs and a free DVD/MP3 Player to all qualified entrants, everyone's a winner…guaranteed!

EAGLE, IDAHO, November 11, 2008 - Regular attendees of the Produce Marketing Association's (PMA) Fresh Summit have learned to expect the unexpected at the Idaho Potato Commission's booth, and 2008 was no exception. A record 870 produce industry professionals jumped at the opportunity to "shake their groove thang" like their favorite pop stars via green-screen technology. The aspiring entertainers' heads were superimposed on animated bodies of professional dancers and broadcast for all to see.

EAGLE, ID, October 13, 2008 - The Idaho Potato Commission's (IPC) comic book capers are back again to help fight against evil and, even worse, lackluster produce sales. The award-winning ad-series launched last fall to rave reviews, and will return this year, better than ever! The eight-ad campaign features an array of comic book characters including caped crusaders, superheroes, mad scientists and old west cowboys all touting the power of stocking Idaho Potatoes.