On and Off the Field, Cox Goes the Extra Yard Keeping Idaho® Potato Fans Fueled All Season Long
Eagle, ID, November 5, 2014 — One of the Idaho Potato Commission's (IPC) MVPs, Heather Cox, is back with a new lineup of weekly videos and contests that are scoring big points with college football and Idaho® potato fans across the country. The popular college football sideline reporter and Boise resident was recruited by the IPC last year to help promote Idaho® potatoes during the fall season, one of the heaviest buying periods for the brand.
"Heather Cox is a great ambassador for the Idaho® potato brand," explained Frank Muir, President and CEO, IPC. "Fall is an extremely important time for Idaho® potatoes and Heather's involvement is helping us remind customers to always look for the 'Grown in Idaho' seal when they are purchasing potatoes."
During the college football season, Cox will film 10 short videos (no longer than 45 seconds each) from college stadiums around the country. Shot on her iPhone, which gives her great flexibility and creativity, the videos include on-the-field interviews and shout-outs from tailgating fans. Additionally, Cox, who travels with a small plush Spuddy Buddy, takes pictures of him in unique locations. The pictures are posted to Facebook and fans who come up with the cleverest captions are eligible to win a Spuddy Buddy and cash prizes.
Cox is also promoting Idaho® potatoes off the field. Recently, she invited popular food blogger Sara O'Donnell (aka Average Betty) to her home to make two tailgating dishes - Bacon Blitz Potato Skewers and Touchdown Dance Potato Soup. The fast friends demonstrated how to prepare the delicious dishes and captured it all on camera.
All Cox's videos and photos are uploaded on Monday afternoons to the IPC's website www.idahopotato.com and its five social media channels:
Cox is also sharing IPC updates from her Twitter account, @heatherespn.
In the spring, Cox will help the IPC launch the 2015 Big Idaho Potato Truck Tour - a 6-ton spud that travels across the country promoting the importance of heart health. She will also publish an article with tips on how busy moms can make easy, healthy lifestyle choices.
About the Idaho Potato Commission
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered certification mark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil, give Idaho Potatoes their unique texture, taste and dependable performance, that differentiates Idaho® potatoes from potatoes grown in other states. For more information, visit: www.idahopotato.com
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.
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