Eagle, Idaho, November 5, 2021 -- During the Idaho Potato Commission’s (IPC) November meeting, Mark Duncanson, the Director of Raw Material procurement at Basic American Foods, was sworn in to represent the processor sector of the industry. Brett Jensen of Brett Jensen Farms and Bryan Wada of Wada Farms were appointed Chairman and Vice Chairman, respectively.
“Mark’s experience in finance and in sourcing raw agricultural ingredients will be extremely valuable as the industry continues to increase domestic and international demand for Idaho’s famous potatoes,” said Brett Jensen, Chairman, IPC.
Every marketing program the IPC initiates, whether it’s advertising, public relations, foodservice/retail promotions or social media, is designed to encourage folks to proactively look for the “Grown in Idaho®” seal and meet at least one of three overarching goals:
Nine Commissioners represent Idaho® potato growers, shippers and processors. They are nominated by industry peers and selected by Governor Brad Little.
The Commissioners are:
To learn more, visit https://idahopotato.com/industry/commissioners
Established in 1937, the Idaho Potato Commission is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil, give Idaho® potatoes their unique texture, taste and dependable performance. These ideal growing conditions are what differentiate Idaho® potatoes from potatoes grown in other states. For more information, visit www.idahopotato.com.