Idaho Potato Commission Says “Go Ahead, Top That Tater” with New Potato-Forward Seasoning

Chef-inspired blend created to be the go-to complement for potatoes in every form and beyond

EAGLE, ID (January 22, 2026) — The Idaho Potato Commission (IPC) is introducing Top That Tater™, a new chef-inspired seasoning created to celebrate everything people love about Idaho® potatoes, from mashed and baked to fried and roasted, while exploring new, flavorful ways to keep the crop at the center of the plate.

Officially titled Top That Tater, Seasoning for Potatoes & More, the product was developed as a natural extension of the Idaho® potato story. With potatoes prepared in countless ways, IPC set out to create a seasoning that consistently complements potatoes across every preparation while remaining versatile enough to use beyond them.

“This really was a passion project,” said Jeweldean Hull, Managing Director of the Idaho Potato Commission. “Potatoes are incredibly versatile, and we wanted a seasoning that could keep up with that. Top That Tater was created to be one of those blends you reach for again and again, something that just works on potatoes no matter how they are prepared, but still makes sense across the rest of the plate.”

Top That Tater™ is made with high-quality ingredients, contains no artificial flavors or preservatives, is Non-GMO, and  low sodium. The custom glass bottle features an airtight, built-in grinder designed to naturally lock in freshness without the need for preservatives, delivering bold flavor with every turn. A 4oz refill pouch with seal to easily add more fresh seasoning to your bottle as needed.

While created with potatoes in mind, the seasoning was intentionally designed to go further, complementing meats, vegetables, eggs, and everyday meals and encouraging creativity in both home and professional kitchens.

Availability
Top That Tater™ will officially launch on January 29, 2026, but available to preorder now! Orders begin shipping on 1/29/26. The seasoning will be sold via shop.idahopotato.com, at the Idaho Potato Commission’s local office, and promoted and sold across IPC social platforms. Expanded distribution, including Google Merch, Instagram store, Tik Tok shop and eventually Amazon.

In addition to retail availability, Top That Tater™ will be featured and resold by some local boutiques and restaurants. alike.

About the Idaho Potato Commission
Established in 1937, the Idaho Potato Commission (IPC) is a state agency responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered certification mark that assures consumers are purchasing genuine, top-quality Idaho® potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil give Idaho potatoes their unique texture, taste and dependable performance. These ideal growing conditions are what differentiate them from potatoes grown in other states. For more information, visit idahopotato.com.

Media Contact
Dana Valikai - [email protected]