Idaho Reboots a Classic License Plate Celebrating State Heritage and Agriculture
New “World Famous Potatoes” Design Launches June 18, Supporting IPC Research and Infrastructure
EAGLE, ID – [June 4, 2025] – It’s bold. It’s black. It’s back. The Idaho Potato Commission (IPC) is proud to announce the return of the state’s most beloved license plate: the black-and-white “World Famous Potatoes” plate. Launching June 18, 2025, this sleek, retro design is a modern take on the iconic 1950s plate that helped put Idaho® potatoes on the map.
Idahoans can reserve their new “World Famous Potatoes” plate at IdahoPotato.com or by visiting their local DMV office.
This limited-edition specialty plate is more than a nod to nostalgia—it’s a powerful symbol of Idaho heritage. For longtime residents, it’s a return to the roots of potato country. For newcomers, it’s a stylish way to say: I’m with Idaho.
“This plate is a symbol of everything Idaho stands for: heritage, spirit, and of course, world-famous potatoes,” said Jamey Higham, President & CEO of the Idaho Potato Commission. “We’re thrilled to offer Idahoans a new way to show off their state pride while also supporting meaningful initiatives that benefit our agricultural community and beyond.”
Why It Matters:
- Supports Idaho’s Future: Proceeds from plate sales fund vital Idaho Potato Commission (IPC) research, agricultural promotion programs, and highway infrastructure across the state.
- Celebrates State Heritage: The return of “Famous Potatoes” honors one of the most recognizable and beloved emblems in Gem State history—the potato, an enduring symbol of Idaho’s heritage and identity.
- Built for Today: The bold black-and-white design pops on everything from vintage pickups to brand-new SUVs, making it a modern classic.
The Plate That Captures Idaho’s Story: Idaho introduced its first potato-themed plates in 1928, becoming the first state in the nation to turn license plates into a platform for state branding. The original plate featured a large embossed potato filling most of the design, and while some Idahoans weren’t eager to become rolling advertisements, tourists happily stole the plates as souvenirs. Over time, the design evolved into one of Idaho’s most recognizable and beloved symbols, embraced by collectors and residents alike. Today, “Famous Potatoes” has grown into more than a slogan—it’s become part of Idaho’s identity.
HOW TO GET THE PLATE: Visit IdahoPotato.com to learn more and order starting June 18.
About the Idaho Potato Commission: The Idaho Potato Commission (IPC) is a state agency dedicated to promoting and protecting the Grown in Idaho® seal, ensuring consumers worldwide recognize Idaho® Potatoes as the gold standard for quality. Through marketing efforts, partnerships, and advocacy for Idaho’s farmers, IPC continues to celebrate and elevate the state’s most famous crop.
MEDIA CONTACT:
Bri Payan
Account Coordinator
EvansHardy+Young
[email protected]
(805) 560-3265
Dana Valikai
Director of Public Relations
EvansHardy+Young
[email protected]
(310) 941-7212