One of The World’s Premier Sporting Events Lands in Idaho - Here’s Everything You Need to Know

SUN VALLEY, ID (March 20, 2025) – The world’s top alpine skiers are set to descend on Sun Valley, Idaho, for the Audi FIS Ski World Cup Finals in Sun Valley, and the Idaho Potato Commission (IPC) is woven into the heart of the action. As a proud event sponsor, IPC is fueling athletes, engaging fans, and celebrating nearly a century of connection to the Sun Valley community, ensuring this unforgettable week of world-class racing, entertainment, and Idaho hospitality is one for the books.

Why This Event is a Big Deal

The Audi FIS Ski World Cup Finals in Sun Valley is the pinnacle of the ski season, where the world’s top alpine skiers compete for the coveted Crystal Globe in Downhill, Super-G, Giant Slalom, and Slalom.

This year’s event is a historic moment—Sun Valley is hosting the Finals for the first time ever, bringing a world-class experience to athletes, fans, and the global ski community.

Adding to the excitement, the Idaho Potato Commission (IPC) is a proud event sponsor, bringing the flavor and energy of Idaho® potatoes to every corner of the Finals. Whether you’re on the slopes, in the lodges, or at one of the many celebrations, IPC is ensuring that Idaho’s most famous crop is part of the experience.

How to Watch & Where to Be

Watch from Home

• Live coverage will be available on NBC, CNBC, and Peacock (exact schedule to be confirmed).
• Catch top U.S. skiers in action, including Mikaela Shiffrin, Breezy Johnson, River Radamus, and the legendary Lindsey Vonn.

Experience It Live in Sun Valley

• The Big Idaho® Potato Truck arrives—debuting at Grocery Outlet (March 20) before parking at River Run Lodge for the Finals. Snap a photo and meet the IPC Tater Team, plus the famous “Glotato” from the Idaho Potato Drop!
• The Idaho Potato mascot, Spuddy Buddy, will be making surprise appearances all over the mountain—try to catch him for a photo!
• See the world’s top racers pull their bibs live (March 21) at the Idaho Potato Downhill Bib Draw & Opening Ceremony, featuring free French fries, Idaho® Potato giveaways, DJ Mix Master Mike, fireworks, and a thrilling flyover.
• Honor Olympic icon Picabo Street (March 24) at her statue unveiling in Sun Valley.
• Meet ski legend Lindsey Vonn (March 25) at the launch of her VONN collection at Brass Ranch River Run, featuring a live DJ set by 220 Kid and exclusive gifts with HEAD purchases
• Celebrate at the Idaho Potato Après Party & Slalom Bib Draw (March 26)—free mashed potatoes, Idaho Potato giveaways, live music from 220 Kid, and a final fireworks show to close out the Finals.
• Feel the energy in town—concerts, après celebrations, and special events all week. Full schedule here.
• Idaho Potatoes are everywhere—fueling fans and athletes alike! Enjoy baked potato bars, free French fries, potato hips, and mashed potato cups across lodges, race venues, and après spots all week long.

Why Idaho® Potatoes & Ski Racing Are a Perfect Match

Idaho potatoes aren’t just a staple food; they’ve been part of Sun Valley’s culture for nearly a century. For generations, IPC has chosen Sun Valley as a gathering place, hosting industry meetings, celebrating Idaho’s rich agricultural heritage, and deepening ties with the local community. Now, IPC’s involvement in the Audi FIS Ski World Cup Finals in Sun Valley is a natural extension of that history.

Beyond tradition, Idaho potatoes are also the ultimate performance food—packed with potassium, complex carbohydrates, and essential nutrients that fuel endurance athletes and keep fans energized for long days on the slopes.

“For over 85 years, Idaho potatoes and Sun Valley have been linked by tradition, community, and a love of the outdoors,” said Jamey Higham, President & CEO of the Idaho Potato Commission. “Our farmers have been feeding generations of athletes, locals, and visitors, and being part of the Audi FIS Ski World Cup Finals in Sun Valley is a way to celebrate that legacy on one of the biggest stages in sports.”

Don’t Miss Out – This is a Week to Remember

Whether you’re watching from home, cheering from the slopes, or celebrating in town, the Audi FIS Ski World Cup Finals in Sun Valley is an event you don’t want to miss.

Mark your calendar. Tune in. Show up.

For more details on the event schedule, lodging, and live coverage, visit Sun Valley Resort’s official page.

Learn more about Idaho potatoes at idahopotato.com or follow us on Instagram @idahopotatoes.

About the Idaho Potato Commission

The Idaho Potato Commission (IPC) is a state agency dedicated to promoting and protecting the Grown in Idaho® seal, ensuring consumers worldwide recognize Idaho® Potatoes as the gold standard for quality. Through marketing efforts, partnerships, and advocacy for Idaho’s farmers, IPC continues to celebrate and elevate the state’s most famous crop.