EAGLE, ID, October 10, 2005 – America’s favorite potato has launched a national recipe contest searching for home chefs’ favorite holiday potato recipes.
According to Frank Muir, President/CEO, of the Idaho Potato Commission, “While we encourage consumers to keep their pantries well stocked with Idaho™ Potatoes throughout the year, we recognize that America’s most beloved potato dishes are particularly popular this time of year. We want to capitalize on this fact and make it as easy as possible for consumers to qualify and win some big cash prizes.”
What’s at stake? BIG money! The grand prize winner will win $7,500 and the first and second prize winners will win $1,500 and $500 respectively.
What’s required? One “Grown in Idaho” seal or label from a bag of Idaho Potatoes and a favorite holiday recipe using Idaho Potatoes (or as many recipes as an individual wants to enter). The labels can come from a bag or box and from fresh, frozen or dehydrated Idaho Potato packaging.
The “Grown in Idaho” Recipe Contest is a great way to remind consumers that only potatoes grown in Idaho can be called Idaho Potatoes. If a package has the “Grown in Idaho” seal or the word Idaho, than the potatoes inside will have the consistent quality and taste of Idaho Potatoes.
“Along with reminding holiday shoppers to look for the ‘Grown in Idaho’ seal, this contest will allow us to build our inventory of favorite holiday recipes using our product,” said Muir. “We’d love to find out how America prepares and serves Idaho Potatoes to their family and friends during the holiday season.”
How to Enter the “Grown In Idaho” Recipe Contest:
Although Idaho is famous worldwide for its premium potatoes, some consumers don’t realize that only potatoes grown in the Gem State can wear the “Grown In Idaho” seal. Both Idaho™ Potatoes and the “Grown in Idaho™” seal are federally registered Certification Marks that belong to the IPC. These Marks ensure that consumers are purchasing potatoes that have been grown in the state of Idaho.
Evans, Hardy & Young
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Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.
661 South Rivershore Lane
EAGLE, ID 83616