The Idaho Potato Commission (IPC) kicked off another year of exciting marketing activations by launching one of its two new television commercials during ESPN’s live broadcast of the Boise State University (BSU) versus Oklahoma State University (OSU) football game on Saturday, September 15th. The IPC is a longtime sponsor of BSU and has made it a tradition to debut its new commercial during a nationally televised game.
EAGLE, Idaho, April 13, 2018 – The Idaho Potato Commission’s (IPC) first national co-branded television commercial, which originally debuted at the IRONMAN World Championship in Kona, HI, is set to air again this spring. Ten 30-second television spots celebrating the IPC’s 5-year partnership with Racing for Orphans with Down Syndrome (RODS) will air during the iconic Boston Marathon on April 16 and the AMGEN Tour of California in May.
EAGLE, ID, October 3, 2017 — The Idaho Potato Commission (IPC) launched its new television commercial during the Boise State University (BSU) vs University of Virginia (UVA) football game that aired live from Albertson's Stadium in Boise, Idaho late September. As a long-standing Bronco sponsor, this marquee game presented an ideal opportunity to unveil the seventh installment of the IPC's "Missing" commercial featuring the Big Idaho® Potato Truck, Farmer Mark and his ever-faithful hound.
EAGLE, ID (November 10, 2016) -- Does the real Idaho® Potato Farmer finally find his missing truck? We’ll never tell! Watch the new commercial featuring Farmer Mark and the Big Idaho® Potato Truck on national cable networks including The Food Network, CNN, Headline News, Fox News and The History and Cooking Channels beginning November 11 to find out.
For the past two years, the Idaho Potato Commission’s (IPC) national television commercial has featured the Great Big Idaho® Potato Truck and a perplexed potato farmer who can’t seem to keep tabs on it and its fun-loving Tater Team. The IPC recently launched its new national television commercial, which again features the now famous farmer searching for his Truck. But this year his search soars to news heights with the help of a fellow farmer.
The Idaho Potato Commission (IPC) is kicking off the 2012 harvest with a new television commercial featuring the Great Big Idaho® Potato Truck and a real Idaho® potato farmer. The humorous spot made its debut on ESPN during Boise State University’s (BSU) first game of the year against Michigan State University on August 31.
Evans, Hardy & Young
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Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.
661 South Rivershore Lane
EAGLE, ID 83616