News from the IPC "Consumer" category

NEW YORK, NY | February 11, 2026 — New York Fashion Week (NYFW) opened with one of its most unexpected runway moments – a couture collection fashioned entirely from burlap Idaho® potato sacks. Models strutted the Haute Potato Collection down a catwalk in NYC’s Grand Central Terminal, dazzling curious commuters while generating awareness for the No Kid Hungry campaign. 

EAGLE, ID (January 22, 2026) — The Idaho Potato Commission (IPC) is introducing Top That Tater™, a new chef-inspired seasoning created to celebrate everything people love about Idaho® potatoes, from mashed and baked to fried and roasted, while exploring new, flavorful ways to keep the crop at the center of the plate.

In honor of American Diabetes Month, the Idaho Potato Commission (IPC) and the American Diabetes Association (ADA) have teamed up to tackle some of the most common misconceptions about one of America’s favorite foods: the potato. Idaho® Potatoes are proud to be recognized by the ADA’s Better Choices for Life program, highlighting how preparation and pairing play an important role in enjoying potatoes as part of a balanced, diabetes-friendly eating plan.

EAGLE, Idaho (Oct. 27, 2025) — The Idaho Potato Commission (IPC) has launched a new television commercial, The Astronaut, designed to reinforce the value of authenticity and the trusted ‘Grown in Idaho®’ seal, which assures consumers they are purchasing genuine, top-quality Idaho® potatoes. The Astronaut illustrates IPC’s values in a lighthearted way, showing that nothing compares to genuine Idaho potatoes.

EAGLE, Idaho (Aug. 18, 2025) - Mashed potatoes may be America’s go-to comfort potato dish, but a new survey shows that what we serve at family dinners and potlucks depends on where we live. The findings come just in time for National Potato Day, offering a snapshot of how one humble ingredient continues to bring people together in kitchens and communities nationwide.

Eagle, Idaho, July 10, 2025 — French fries are the side dish that stole America’s heart, and July 11 is when they get their golden moment. To celebrate National French Fry Day, the Idaho Potato Commission (IPC) is spotlighting what truly makes the best fry: the Idaho® Russet, trusted by chefs and home cooks alike.

EAGLE, ID – [June 4, 2025] – It’s bold. It’s black. It’s back. The Idaho Potato Commission (IPC) is proud to announce the return of the state’s most beloved license plate: the black-and-white “World Famous Potatoes” plate. Launching June 18, 2025, this sleek, retro design is a modern take on the iconic 1950s plate that helped put Idaho^® potatoes on the map.

EAGLE, Idaho (March 12, 2025) – Get ready, America! The Famous Idaho® Potato Tour is back for its 13th annual cross-country journey, continuing to spread the love for Idaho® potatoes. After successfully completing its 50th state last year, the Big Idaho Potato Truck is hitting the road again for another exciting season!

EAGLE, Idaho, Feb. 13, 2025 /PRNewswire/ -- The Idaho Potato Commission's Kiss of French, a French fry-inspired lip balm made with real Idaho® potatoes, sold out within 48 hours of its launch.