News from the IPC "Retail" category

Jun 25, 2021

Retailers Break Away from the Pack with Top Awards in Idaho® Potato Lovers Display Contest Sweepstakes Winner Takes Home Arizona Spa Resort Getaway Package

EAGLE, Idaho, June 25, 2021 – Pulling out all the stops to showcase their favorite spuds, retailers nationwide fought hard for the highest honors in the Idaho Potato Commission’s (IPC) 30th annual Idaho® Potato Lovers Display Contest. More than $150,000 in cash and prizes were awarded in the 2021 competition, along with the sweepstakes prize: a trip for two to luxurious Sanctuary Camelback Mountain Resort & Spa in Paradise Valley, Arizona.

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Dec 21, 2020

Nutrient Dense Idaho® Potatoes Are the Key Ingredient in Creating a Healthy and Delicious Holiday Spread

Eagle, Idaho, December 18, 2020 -- Some studies indicate that Americans gain up to five pounds during the holidays. That’s a lot of egg nog and cookies and probably not enough fruits and veggies! To help you maintain a healthy balance, the Idaho Potato Commission (IPC) compared the nutritional value of seasonal favorites like Idaho® potatoes, butternut squash, Brussels sprouts, spinach and green beans. By loading up on these nutrient-dense foods you’ll be able to stave off the holiday weight and even more importantly, reach your recommended daily value of vitamins and minerals.

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Dec 7, 2020

Relax and Say Ahhh: Arizona Spa Getaway is Top Prize in 2021 Idaho® Potato Lover’s Display Contest Sweepstakes

EAGLE, Idaho, December 4, 2020 – Whether lounging by the pool or luxuriating in a spa treatment, the 2021 sweepstakes winner for the Idaho® Potato Lovers Display Contest will be able to savor some well-earned R&R. Everyone who enters the Idaho Potato Commission’s 30th annual retail display competition will be part of a random drawing for a trip for two to world-renowned Sanctuary Camelback Mountain Resort & Spa in Arizona.

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Sep 14, 2020

The Produce News - September 2020

In the Trenches: The illogical decrease of potato displays
BY RON PELGER | SEPTEMBER 14, 2020

What if you were told in a sales meeting not to make a profit by the CEO, president or company owners?
What if your boss said, “We’re making too much money. Cut back on profit.”

What if your merchandising and marketing vice president told you to make 2 percent less gross profit next week instead of asking for 2 percent more?

Wake up. The dream is over. That just doesn’t happen — or does it?

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Jun 12, 2020

Second to None: Idaho® Potato Lover’s Display Contest Winners Reap Rewards of Top-Notch Secondary Displays

EAGLE, ID, June 12, 2020 – Retailers saw firsthand the benefits of secondary displays as they competed for more than $150,000 in cash and prizes in the Idaho Potato Commission’s 2020 Idaho® Potato Lover’s Display Contest.

IPC marketing manager Jamie Bowen says the commission’s research shows that potato sales increase 22 percent with secondary displays of Idaho® potatoes, without cannibalizing other potato sales. “Promoting Idaho® potatoes alongside our partner products from Hormel® and Fresh Gourmet® makes for an even stronger presentation to produce shoppers,” says Bowen. “Retailers really went all out this year to grab their customers’ attention and show them how versatile potatoes can be for home cooking.”

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Nov 21, 2019

Roman Holiday: Idaho® Potato Lover's Display Contest Sweepstakes to Award 7-Day Italian Adventure

Fresh Gourmet® and Hormel® Join the Famous Spud to Create Delicious In-Store Pairing Displays

EAGLE, Idaho, November 21, 2019 – Retailers can savor the proven success of secondary displays when they enter the Idaho Potato Commission’s (IPC) 2020 Idaho® Potato Lover’s Display Contest to compete for more than $150,000 in cash and prizes.

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Jul 31, 2019

Side by Side: New Holiday Promo Mashes Up Idaho® Potatoes, Litehouse® Herbs

EAGLE, ID, July 31, 2019 – Two category leaders are spicing up both side dishes and produce sales with a new retail promotion for the 2019 holiday season. The Idaho Potato Commission and Litehouse®, Inc. are partnering on freestanding display units with coupon pads for the “Mix, Mash & Be Merry” promotion running from Nov. 1 through Dec. 31. The coupon offers shoppers $1 off any Litehouse® freeze-dried herb with the purchase of a 5-pound bag of Idaho® potatoes. The shipper, billed as a holiday sides destination, features two cases each of four Litehouse®herb products: chives, garlic, parsley, and poultry herb blend.

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May 22, 2019

Island Time: Retailers Make a Splash in 28th Annual Idaho® Potato Lover’s Display Contest Sweepstakes Winner Awarded Hawaiian Resort Getaway for Two

EAGLE, ID, May 22, 2019 – A sea of showstopping displays from coast to coast made for some tough judging in the 2019 Idaho® Potato Lover’s Retail Display Contest, which gave out more than $150,000 in cash and prizes.

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Apr 26, 2019

MIKE KRAGE JOINS IDAHO POTATO COMMISSION AS NORTHEAST RETAIL PROMOTION DIRECTOR

Eagle, Idaho, April 26, 2019 – Produce veteran Mike Krage is the newest retail superhero at the Idaho Potato Commission (IPC), bringing more than 30 years of retail and wholesale produce industry experience.

As the new Retail Promotion Director-Northeast/Midwest, Mighty Mike Krage replaces Dynamite Dave Rhodes, who is returning to his retail roots as Director of Produce and Floral for Fresh Encounter, a 59-store chain in Indiana and Ohio.

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Dec 11, 2018

28th Annual Idaho Potato Lover's Month Retail Display Contest

EAGLE, ID, December 5, 2018 – One lucky entrant in the Idaho Potato Commission’s 2019 retail display competition will be saying “aloha” to a six-night/seven-day stay at Hawaii’s Royal Lahaina Resort, the grand prize for the annual contest’s sweepstakes drawing.

Overlooking sparkling Kaanapali Beach on the valley isle of Maui, the resort features nightly live Hawaiian entertainment, an oceanfront luau, three swimming pools, 11 tennis courts and more. The winning trip for two will include round trip airfare, six nights/seven days’ ocean view accommodations, room taxes and $2,500 in cash for an approximate total value of $7,400. In the aloha spirit, a second Maui vacation package will be awarded to the sweepstakes winner’s category manager too. Altogether, the 28th annual retail display contest will give out more than $150,000 in cash and prizes.

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