Idaho Potato Commission Reinforces Authenticity With New Commercial, ‘The Astronaut’

EAGLE, Idaho (Oct. 27, 2025) — The Idaho Potato Commission (IPC) has launched a new television commercial, The Astronaut, designed to reinforce the value of authenticity and the trusted ‘Grown in Idaho®’ seal, which assures consumers they are purchasing genuine, top-quality Idaho® potatoes. The Astronaut illustrates IPC’s values in a lighthearted way, showing that nothing compares to genuine Idaho potatoes.

In the 30-second spot, a man confesses to his date that he hasn’t been entirely genuine about being an astronaut or having a full head of hair. She easily shrugs it all off until he admits the potatoes he’s served aren’t really from Idaho either. That’s the final dealbreaker, and she storms off, delivering a crystal clear message: make sure you’re getting genuine Idaho potatoes, always look for the famous ‘Grown in Idaho®’ seal.

“The commercial isn’t just entertaining, it carries an important message,” said Jamey Higham, president and CEO of the Idaho Potato Commission. “It reinforces the power of the Grown in Idaho seal, a symbol of authenticity, consistency and quality that our industry and growers deliver year after year through unmatched care, skill and dedication.”

The Astronaut first aired during the Boise State University vs. Air Force football game on Sept. 20 and began its national run on Oct. 27 across networks including TBS, TNT, Food Network, Discovery, HGTV, ID, Hallmark and TLC. The commercial is also available on streaming platforms such as HBO Max, Discovery+, Hulu/Disney+ and Tubi, and can be viewed anytime at youtube.com/@IdahoPotatoVideos.

About the Idaho Potato Commission
Established in 1937, the Idaho Potato Commission (IPC) is a state agency responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered certification mark that assures consumers are purchasing genuine, top-quality Idaho® potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil give Idaho potatoes their unique texture, taste and dependable performance. These ideal growing conditions are what differentiate them from potatoes grown in other states. For more information, visit idahopotato.com.

Media Contact
Dana Valikai - [email protected]