Idaho Potato Commission Earns Top Honors at 2026 Best of NAMA Awards

The Idaho Potato Commission (IPC) earned top recognition at the 2026 Best of NAMA Awards, taking home First Place, Best of Show, and Grand Champion for its campaign, Hidden In The Data.

Presented annually by the National Agri-Marketing Association, the Best of NAMA Awards recognize the best marketing and communications work across the agricultural industry. Grand Champion is the competition’s highest honor, selected from the year’s top Best of Show winners.

This year’s competition included leading organizations and brands such as John Deere, California Milk Advisory Board, and Hass Avocado Board, underscoring the significance of IPC’s achievement on a national stage.

Created to support conversations with retailers, produce buyers, and category managers, Hidden In The Data transformed IPC’s proprietary retail insights into a compelling visual campaign that demonstrated how Idaho® Potatoes can help drive performance in the produce aisle.

This recognition reflects IPC’s continued commitment to championing the Idaho potato industry while evolving how the brand shows up in today’s marketplace.

“We don’t create campaigns with awards in mind, so recognition like this is especially meaningful. Our focus is always on doing strong work that supports our industry and the people behind it. It’s rewarding to know that effort was recognized among the best in the business,” said Jamey Higham.

Pictured at the awards ceremony were Daren Bitter, Chairman of the Idaho Potato Commission; Jamey Higham, President and CEO of IPC; and Dennis Hardy, President and CEO of EvansHardy+Young, IPC’s agency. Photo provided by NAMA.

About the Idaho Potato Commission

Established in 1937, IPC is a state agency responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered certification mark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation, and rich volcanic soil give Idaho potatoes their unique texture, taste, and dependable performance. These ideal growing conditions differentiate them from potatoes grown in other states. For more information, visit idahopotato.com.

Media Contact:
Dana Valikai | [email protected]