In the Trenches: The illogical decrease of potato displays
BY RON PELGER | SEPTEMBER 14, 2020
What if you were told in a sales meeting not to make a profit by the CEO, president or company owners?
What if your boss said, “We’re making too much money. Cut back on profit.”
What if your merchandising and marketing vice president told you to make 2 percent less gross profit next week instead of asking for 2 percent more?
Wake up. The dream is over. That just doesn’t happen — or does it?
Eagle, Idaho, July 8, 2020 -- Summer’s here and that means it’s potato salad season. With hundreds of diverse recipes, the Idaho Potato Commission (IPC) website is the best resource for everything one needs to make scrumptious potato salads, including an extensive Q&A section, Dr. Potato, that has answers to a wide array of pressing potato-related questions.
Here are eight distinct Idaho® potato salad recipes to make each week this summer. From classic preparations to more unconventional ones, there’s a potato salad recipe for every palate on the IPC website.
ANNAPOLIS, Md., June 29, 2020 – The Idaho Potato Commission (IPC) and Center for the Advancement of Foodservice Education (CAFÉ) recognized Valencia College’s Poinciana campus instructor Dr. Jennifer Denlinger, CCC, CHEP, for creating an Escape Room with clues derived from her Food Safety and Sanitation college course.
Operational Changes in Foodservice Open New Opportunities for Idaho® Potato Profitability
Eagle, ID (June 30, 2020)—For foodservice operators coping with the shifting realities of food preparation and service, the Idaho Potato Commission (IPC) extends a helping hand as a resource for these changing times. Recognizing the challenges facing operators in a “new normal” of simplified menus, comfort foods, uncertain supplies, meal kits, expanded hours and take-out, the IPC has created the Idaho® Potatoes=Great for Delivery and Take-Out web page focused on the practical and profitable benefits of Idaho® Potatoes for take-out and delivery, including:
EAGLE, ID, June 12, 2020 – Retailers saw firsthand the benefits of secondary displays as they competed for more than $150,000 in cash and prizes in the Idaho Potato Commission’s 2020 Idaho® Potato Lover’s Display Contest.
IPC marketing manager Jamie Bowen says the commission’s research shows that potato sales increase 22 percent with secondary displays of Idaho® potatoes, without cannibalizing other potato sales. “Promoting Idaho® potatoes alongside our partner products from Hormel® and Fresh Gourmet® makes for an even stronger presentation to produce shoppers,” says Bowen. “Retailers really went all out this year to grab their customers’ attention and show them how versatile potatoes can be for home cooking.”
Eagle, Idaho, May 14, 2020 -- Who doesn’t love a bowl of homemade macaroni and cheese? This creamy Vegan Mac & Cheese from food blogger Tina Dawson at Love is in my Tummy combines Idaho® russet potatoes, raw cashews and non-dairy milk to create a rich, reduced fat cheeseless sauce while maintaining the texture of “real” cheese. The sauce includes a variety of healthy ingredients like onions, carrots, garlic, nutritional yeast, turmeric and olive oil, giving it a savory Indian-inspired flavor profile.
Eagle, Idaho, April 28, 2020 -- Looking for a more involved culinary endeavor to take on while following #socialdistancing practices? This tasty and decadent Vegan Khachapuri from food blogger Tina Dawson at Love is in my Tummy is sure to be an instant hit with the whole family. Khachapuri is a traditional cheese bread dish from the country of Georgia. This dairy- and egg-free version uses Idaho® potatoes to create a creamy "cheese" sauce that melts in your mouth. Crispy and warm, an olive oil brushed bread base acts as a vessel, holding the sauce in the middle. This cooking project can become a fun part of a geography lesson while home-schooling, providing an opportunity to teach your kids about a different culture!
Eagle, Idaho, April 16, 2020 -- As COVID-19 peaks, officials are recommending consumers stay indoors as much as possible and try to limit their grocery shopping to once every two weeks. For many products, storage isn’t a problem at all. However, when it comes to perishable foods, like produce and specifically potatoes, it can be a challenge trying to keep fruits and vegetables fresh for weeks.
Eagle, Idaho, March 13, 2020 -- The Big Idaho® Potato Truck tour has been temporarily suspended due to coronavirus concerns.
“The safety and well-being of the Tater Team and the millions of fans we meet during our six month journey are a top priority for us,” explained Frank Muir, President & CEO, Idaho Potato Commission (IPC). “The Big Idaho® Potato Truck will be back on the road as soon as it can. In the meantime, please stay safe everyone.”
While the Tater Team won’t be traveling, they’ll still be active on Facebook, Twitter, and Instagram.
Chefs use iconic potato formats as a springboard for creativity in bar bites and shared plates
Eagle ID (March 9, 2020)—Originally a religious holiday to honor Saint Patrick in the fifth century, St. Patrick’s Day has evolved into a popular holiday for friends to gather after work, making this the highest grossing day of the year for bars and restaurants.1 So there’s no better time to pair up beverages with fries and tots with high-profit trendy toppings than when customers clamor for snacks on St. Patrick’s Day.
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.
661 South Rivershore Lane
EAGLE, ID 83616