Latest News from the IPC

The Idaho Potato Commission (IPC) earned top recognition at the 2026 Best of NAMA Awards, taking home First Place, Best of Show, and Grand Champion for its campaign, Hidden In The Data.

NEW YORK, NY | February 11, 2026 — New York Fashion Week (NYFW) opened with one of its most unexpected runway moments – a couture collection fashioned entirely from burlap Idaho® potato sacks. Models strutted the Haute Potato Collection down a catwalk in NYC’s Grand Central Terminal, dazzling curious commuters while generating awareness for the No Kid Hungry campaign. 

EAGLE, ID (January 22, 2026) — The Idaho Potato Commission (IPC) is introducing Top That Tater™, a new chef-inspired seasoning created to celebrate everything people love about Idaho® potatoes, from mashed and baked to fried and roasted, while exploring new, flavorful ways to keep the crop at the center of the plate.

In honor of American Diabetes Month, the Idaho Potato Commission (IPC) and the American Diabetes Association (ADA) have teamed up to tackle some of the most common misconceptions about one of America’s favorite foods: the potato. Idaho® Potatoes are proud to be recognized by the ADA’s Better Choices for Life program, highlighting how preparation and pairing play an important role in enjoying potatoes as part of a balanced, diabetes-friendly eating plan.

EAGLE, Idaho (Oct. 28, 2025) — The Idaho Potato Commission (IPC) is pleased to announce the appointment of three new Commissioners — Scott Mickelsen, Doug Ruff, and Brad Russell — who were officially sworn in on October 22, 2025.

EAGLE, Idaho (Oct. 27, 2025) — The Idaho Potato Commission (IPC) has launched a new television commercial, The Astronaut, designed to reinforce the value of authenticity and the trusted ‘Grown in Idaho®’ seal, which assures consumers they are purchasing genuine, top-quality Idaho® potatoes. The Astronaut illustrates IPC’s values in a lighthearted way, showing that nothing compares to genuine Idaho potatoes.

EAGLE, ID – The Idaho Potato Commission (IPC) has named Michael Ybarra as Foodservice Promotion Director – West, following the retirement of longtime produce industry leader Armand Lobato.

EAGLE, Idaho (Aug. 18, 2025) - Mashed potatoes may be America’s go-to comfort potato dish, but a new survey shows that what we serve at family dinners and potlucks depends on where we live. The findings come just in time for National Potato Day, offering a snapshot of how one humble ingredient continues to bring people together in kitchens and communities nationwide.

PICO RIVERA, Calif. (July 10, 2025) — A grocery store visit turned into a celebration Wednesday morning, when Superior Grocers Store Director Erick Velasquez was surprised in front of cheering shoppers and coworkers with a full-size jukebox and Idaho® Potato swag. 

Eagle, Idaho, July 10, 2025 — French fries are the side dish that stole America’s heart, and July 11 is when they get their golden moment. To celebrate National French Fry Day, the Idaho Potato Commission (IPC) is spotlighting what truly makes the best fry: the Idaho® Russet, trusted by chefs and home cooks alike.