News from the IPC "Industry" category

From Houston to Hong Kong and Honduras, the world-famous Idaho® potato is now available to millions of consumers around the globe, thanks to the Idaho Potato Commission's (IPC) international department. Since its inception in 2003, Idaho® potato exports have expanded from Canada to more than 15 countries including Brazil, Mexico and Malaysia, helping to drive demand for the world famous spud.

The Idaho Potato Commission's (IPC) retail superhero campaign came to life -- literally -- as industry professionals hobnobbed with a bobblehead-like Fearless Field Force at PMA Fresh Summit in Atlanta.

The 2011 Idaho® potato harvest season is in full swing and the 319,000 acres that will be harvested are expected to yield more than 12 billion pounds of Idaho® potatoes.

Bobblehead sales managers and comic book tales of spudly superheroes helped the Idaho Potato Commission (IPC) clinch a Progressive Grocer Commodity Board Retail Leadership Award 2011.

Project Reinvent, the Idaho Potato Commission’s (IPC) popular foodservice advertising campaign, was the recipient of Produce Business’ 23rd Annual Marketing Excellence Award. It was one of 20 campaigns recognized by the magazine.

The Idaho Potato Commission's (IPC) popular comic book themed Retail advertising campaign was the recipient of Produce Business' 23rd Annual Marketing Excellence Award for the fourth consecutive year.

The Idaho® potato is certainly living up to its “Famous Potato” slogan. During the action-packed 2010-2011 fiscal year the Idaho Potato Commission (IPC) generated a record number of media impressions -- almost 4.1 billion to be exact -- for America’s favorite potato. This is more than double the number of media impressions achieved during the previous year.

A letter to the editor of the Los Angeles Times by Idaho Governor C.L. "Butch" Otter regarding the new Harvard study that indicates regularly eating potatoes contributes to weight gain.

The Idaho Potato Commission (IPC) and television icon Mr. Food recently teamed up in Fort Lauderdale, Fla. to treat the brave men and women aboard the USS Ross to a special Idaho® Potato Boat Breakfast Buffet.

When it comes to heart-healthy produce, consumers can put a check next to Idaho® potatoes on their shopping list. The Idaho Potato Commission (IPC) announced today that the American Heart Association has certified that fresh Idaho® potatoes meet its criteria for saturated fat and cholesterol.