Latest News from the IPC

Cooking demonstrations have moved from kitchens to computers and Idaho® potatoes are taking center stage in a variety of instructional videos across the web. Popular blogger Average Betty (www.averagebetty.com) has produced six videos for the Idaho Potato Commission (IPC), and the IPC recently launched its own how-to series, Potato 101.

The Idaho Potato Commission's (IPC) retail superhero campaign came to life -- literally -- as industry professionals hobnobbed with a bobblehead-like Fearless Field Force at PMA Fresh Summit in Atlanta.

It’s a mummy...it's a ghost...it's an Idaho® potato? The Idaho Potato Commission (IPC) has recently enriched its website with a selection of new Halloween recipes. From Creepy Crawly Idaho® Potatoes to Spooktacular Idaho® Potato Soup, these hauntingly delicious dishes are certain to put any trick-or-treater in the Halloween spirit.

The 2011 Idaho® potato harvest season is in full swing and the 319,000 acres that will be harvested are expected to yield more than 12 billion pounds of Idaho® potatoes.

Bobblehead sales managers and comic book tales of spudly superheroes helped the Idaho Potato Commission (IPC) clinch a Progressive Grocer Commodity Board Retail Leadership Award 2011.

Project Reinvent, the Idaho Potato Commission’s (IPC) popular foodservice advertising campaign, was the recipient of Produce Business’ 23rd Annual Marketing Excellence Award. It was one of 20 campaigns recognized by the magazine.

The Idaho Potato Commission's (IPC) popular comic book themed Retail advertising campaign was the recipient of Produce Business' 23rd Annual Marketing Excellence Award for the fourth consecutive year.

The Idaho® potato is certainly living up to its “Famous Potato” slogan. During the action-packed 2010-2011 fiscal year the Idaho Potato Commission (IPC) generated a record number of media impressions -- almost 4.1 billion to be exact -- for America’s favorite potato. This is more than double the number of media impressions achieved during the previous year.

The Idaho Potato Commission (IPC) kicked off the year with its first “Recipe of the Month” Photo Contest, summoning shutterbugs to cook, point, click and eat! Idaho® potato lovers from coast to coast have been up to the challenge and to date the seven winners hailing from Florida, Texas, Washington, Pennsylvania, South Carolina and California have each won a $250 cash prize.

The Famous Idaho® Potato Bowl was unveiled today as the new name for the Humanitarian Bowl which features a top selection from the Western Athletic Conference (WAC) and the Mid-American Conference (MAC). The nation’s longest-running outdoor cold-weather Bowl, played since 1997, will take place on Saturday, December 17, 2011 at 3:30 p.m. MST at Bronco Stadium in Boise, Idaho and televised on ESPN.