Latest News from the IPC

Jul 31, 2008

Idaho Potato Commission Announces Winners of iTuber Take II Video Contest

EAGLE, IDAHO, July 31, 2008 - From coast to coast, Idaho® Potato fans showed their love for the spud in the Idaho Potato Commission's (IPC) iTuber Take II Video Contest. Entrants submitted spud-inspired shorts including animated educational videos, horror flicks and documentaries - all vying for a chance to win the $3,000 grand prize.
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Jun 30, 2008

Idaho® Potato Commission "Project Reinvent" Ad Campaign Tastes Success

EAGLE, ID, June 30, 2008 - When it comes to pushing potatoes, the Idaho Potato Commission (IPC) won't be accused of reinventing the wheel - only delicious dishes. Industry peers at Plate magazine and the National Agri-Marketing Association (NAMA) recognized the IPC's creative spin on selling spuds by awarding its "Project Reinvent" ad campaign with awards for advertising excellence.
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Jun 19, 2008

Idaho® Potatoes Beat Out Well-Known Commodity Groups in Industry Ad Awards

EAGLE, ID, June 19, 2008 - The Idaho Potato Commission (IPC) had one thing in mind when it launched its 2007 retail ad campaign - show retailers the power of stocking Idaho® Potatoes. Not only did they accomplish that, but also the comic book-inspired ads received accolades among the best in the industry. The ad campaign won numerous awards from the National Agri-Marketing Association (NAMA) and the Idaho Advertising Federation (IAF), beating out well-known campaigns like Pork's "The Other White Meat."
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Jun 13, 2008

Extended Deadline: iTuber Take II Video Contest Extended to June 30

EAGLE, IDAHO, June 13, 2008 - The Idaho Potato Commission (IPC) has extended its iTuber Take II video contest to June 30, 2008. In celebration of the International Year of the Potato, the IPC is inviting potato fans to submit spud-inspired shorts showcasing Idaho® Potatoes. From tater tips to spud skits and singing spuds, entries submitted are as versatile as the Idaho® Potato itself. More than $5,000 in cash prizes will be awarded, and all qualifying entries will receive an MP3 player.
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May 1, 2008

Product Managers Pumped Up Idaho Potato Sales in February to Win More Than $150,000 in Cash & Prizes

EAGLE, IDAHO, May 1, 2008 - Every year for 17 years, retailers have pulled out all stops to build the best and most creative Idaho Potato display in the country, and the entries for the 2008 Idaho Potato Commission's "Potato Lover's Month Retail Display Contest" prove that this annual event is better than ever. The Idaho Potato Commission's (IPC) Retail Display Contest received 1,886 entries this year and awarded more than $150,000 in cash and merchandise prizes to retailers across the country. In addition, every qualified entrant received a genuine Swiss Army watch worth $115!
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Apr 1, 2008

Idaho Potato Commission Launches iTuber Video Contest Take II

EAGLE, IDAHO, April 1, 2008- The Idaho Potato Commission (IPC) today launched the iTuber Take II video contest on the popular website, YouTube, inviting spud lovers from across the country to work their magic in front of the camera with America's favorite vegetable: the Idaho Potato. In celebration of the International Year of the Potato, the Idaho Potato Commission has launched a special category just for Idaho high school students with cash prizes for the student winner and his/her high school.
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Feb 8, 2008

Idaho Potato Commission Launches "Recipes for Relief" in Celebration of the International Year of the Potato

EAGLE, Idaho, February 8, 2008 -Chefs David Burke, Paul Prudhomme and Michael Symon are among eleven chefs sharing their favorite Idaho Potato recipes in the Idaho Potato Commission's "Recipes for Relief" on-line program. The goal of this unique program is to celebrate the United Nation's declaration of 2008 as the International Year of the Potato by raising awareness and $50,000 for UNICEF, an organization that provides lifesaving nutrition, clean water and education to children in more than 150 countries around the world.
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Oct 26, 2007

Todd Cornelison of Rigby, Idaho Named Industry Relations Director of the Idaho Potato Commission

EAGLE, Idaho, October 26, 2007 -The Idaho Potato Commission (IPC) is pleased to announce that Todd Cornelison has accepted the position of Industry Relations Director for the Idaho Potato Commission. This new position, which will be based in Eastern Idaho, will focus on building relationships between the IPC and all industry members, especially growers.
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Oct 12, 2007

Idaho Potato Commission Congratulates Idaho Growers On Another Harvest Well Done

The Idaho Potato Commission (IPC), representing Idaho Potato processors, shippers and growers, reports another excellent harvest during this, its 70th Anniversary year.
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Oct 10, 2007

Super Chef Nobu Matsuhisa Wows With New Idaho Roll

Eagle, ID, October 10, 2007--Wolfgang Puck and five of his world renowned chef friends leapt at the chance to partner with the Idaho Potato Commission IPC President Frank Muir and Chef Nobu Matsuhisa Present Wolfgang Puck with a $10,000 check to benefit LA Meals On Wheels.
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