Latest News from the IPC
Feb 3, 2009
National Survey Reveals Potatoes are America's Favorite Vegetable, Making the Plate an Average Two Days Per Week
EAGLE, Idaho, February 3, 2009 - Any way you slice it, dice it, mash it or fry it, a new survey by the Idaho Potato Commission (IPC) confirms that Americans love their spuds…so much that 75 percent of potato enthusiasts consider themselves "potato lovers." With February marking "Potato Lover's Month," the IPC is dishing on top ways Americans savor the versatile vegetable.
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Jan 26, 2009
Idaho Potato Commission (IPC) Announces Winning Happy Hour Recipes
Eagle, ID, January 26, 2009—The judges of Idaho Potato Commission's first Idaho Potato Happy Hour Recipe Contest had their work cut out for them testing and tasting recipes submitted by chefs from upscale restaurants, culinary schools, local watering holes, and everywhere in between! The Happy Hour Recipe Contest ran from September 1 to December 31, 2008, and challenged professional chefs and cooks at restaurants and other noncommercial foodservice establishments as well as culinary students to put pen to paper and share their surefire Idaho potato happy hour recipe secrets. In total, $35,000 was awarded in cash and prizes to the top recipe submissions in three categories -Appetizers, Side Dishes, and Late-Night Snacks.
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Jan 12, 2009
Award Winning Children's TV Program, Awesome Adventures, Films 4 Days in Boise
January 12, 2009, Eagle, Idaho - In the fall, millions of kids across the country will learn about the exciting world of Idaho Potatoes. Awesome Adventures, an award winning weekly syndicated television series takes kids ages 13 - 16 on incredible journeys around the world and Boise was their latest adventure destination.
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Jan 5, 2009
Fitness Expert Goes Mobile for Health-Conscious Consumers
EAGLE, ID, January 5, 2009 - Getting fit is one of the most popular New Year's resolutions; it's also one of the hardest ones to commit to for a year. To help provide some added incentive to keep you on track, the Idaho Potato Commission just launched Dishin' Nutrition with Denise Austin. This portable, personal lifestyle assistant is just a click away, and it won't cost you a cent. Stay motivated no matter where your on-the-go lifestyle takes you!
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Jan 5, 2009
Pump Up Potato Sales During Potato Lovers Month $150,000 in Cash and Prizes to be Awarded
EAGLE, Idaho, January 5, 2009 -- It's back…one of the industry's most anticipated retail promotions of the year…the Idaho Potato Retail Display Contest. With more than $150,000 in cash and prizes up for grabs and a free DVD/MP3 Player to all qualified entrants, everyone's a winner…guaranteed!
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Nov 24, 2008
Idaho® Potatoes Make Broadway Debut
Eagle, Idaho, November 24, 2008-Lion King, Jersey Boys and Idaho® Potatoes...Yes, Idaho® Potatoes will appear in lights right along side some of the world's most popular Broadway shows when its commercials, featuring fitness guru Denise Austin, make their Broadway debut on the CBS digital board in New York City's famed Times Square. From November 12 through December 7, the CBS digital board located at 42nd Street, between 7th and 8th Avenues, will air the ads more than 415 times mixed with CBS programming and favorite celebrity moments from North America's largest Thanksgiving Day celebration.
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Nov 12, 2008
Produce Veteran Armand Lobato Joins Idaho® Potato Commission's Foodservice Food Team
EAGLE, ID, November 12, 2008 - The Idaho Potato Commission (IPC) is pleased to announce the hiring of produce veteran Armand Lobato to the position of Western Foodservice Promotion Director. As Promotion Director, Lobato will distribute merchandising and educational materials, as well as seek out promotional opportunities for Idaho Potatoes with foodservice distributors, full-line produce houses and restaurant chains in the Western part of the U.S. His territory includes Arizona, California, Colorado, Idaho, Kansas, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oregon, South Dakota, Utah, Washington and Wyoming.
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Nov 11, 2008
2008 PMA Fresh Summit Attendees were "Hot, Hot, Hot" for Idaho® Potato Commission Booth
EAGLE, IDAHO, November 11, 2008 - Regular attendees of the Produce Marketing Association's (PMA) Fresh Summit have learned to expect the unexpected at the Idaho Potato Commission's booth, and 2008 was no exception. A record 870 produce industry professionals jumped at the opportunity to "shake their groove thang" like their favorite pop stars via green-screen technology. The aspiring entertainers' heads were superimposed on animated bodies of professional dancers and broadcast for all to see.
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Oct 13, 2008
Idaho Potato Commission Comic Book Crusaders Rescue Retailers from Dwindling Produce Sales
EAGLE, ID, October 13, 2008 - The Idaho Potato Commission's (IPC) comic book capers are back again to help fight against evil and, even worse, lackluster produce sales. The award-winning ad-series launched last fall to rave reviews, and will return this year, better than ever! The eight-ad campaign features an array of comic book characters including caped crusaders, superheroes, mad scientists and old west cowboys all touting the power of stocking Idaho Potatoes.
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Oct 2, 2008
Chef Paul Prudhomme Shows Why He's Still the Best
Eagle, ID, October 2, 2008 - Wolfgang Puck and four of his world-renowned chef friends partnered with the Idaho Potato Commission (IPC) for the second annual recipe contest at the 26th American Wine &Food Festival (AWFF) held on the back lot of Universal Studios in Los Angeles this past Saturday, September 27th. Star chefs battled it out in a fierce competition of culinary skills as they each vied for the grand prize $10,000 charitable donation in their name.
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