Latest News from the IPC

Oct 10, 2006

Project Reinvent

EAGLE, ID, October 10, 2006 -- Idaho Potatoes are the ultimate blank canvas for chefs and operators. This is a point made with emphasis in the IPC's latest foodservice advertising campaign launched this fall. When inspiration strikes, the Idaho potato is a tremendous and popular vehicle used to push the boundaries of expectation. A flavor conduit, it is also an item of comfort that allows consumers the security to try new things without huge risk. This is one of the reasons chefs return to the Idaho potato again and again, reinventing the classics.
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Oct 2, 2006

2006 Harvest Is Strong

EAGLE, ID, October 2006 - Idaho Potato growers will harvest approximately 328,000 acres of Idaho Potatoes this year, yielding nearly 12 billion pounds. The overall appearance of the crop appears to be uniformly smooth and consistent. The extremely warm weather in early August did not have an adverse impact on the crop, in fact it may have accelerated the harvest. The Idaho Potato industry's mastery of the state's exceptional irrigation system ensures that despite high temperatures, even drought, irrigation is the primary water source and thus the crop is managed quite effectively. (Weather and other physical elements are major contributors to the "yield.")
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Oct 2, 2006

America's Favorite Fitness Expert Touts Benefits of Idaho Potatoes in Two New National Television Commercials

EAGLE, ID, September, 2006 - Just as the fall harvest season is kicking into high gear, the Idaho Potato Commission (IPC) prepares to launch two brand new national television commercials starring fitness icon Denise Austin. The new ads - slated to start running in cities across the country in September -- feature Denise in a relaxed gym-setting talking about all the reasons why she likes Idaho Potatoes.
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Aug 15, 2006

Sixth Annual World Potato Congress & Farm Show Comes to Idaho

EAGLE, ID, August 15, 2006 – Along with the rest of the Boise area, the Idaho Potato Commission (IPC) is busily preparing for the Sixth World Potato Congress &Farm Show set to occur in Idaho’s capital city Aug. 20-26.
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Aug 10, 2006

The Idaho Potato Commission Set to Celebrate Harvest at Idaho Annual Spud Day in Shelley

SHELLEY, IDAHO, August 10, 2006 – The Shelley Kiwanis Club and the Idaho Potato Commission (IPC) are gearing up to host an Idaho tradition – the Idaho Annual Spud Day on Saturday, September 16. The day-long event is held at Shelley City Park and will be packed with dozens of fun, potato-themed games and contests. This family-oriented, down-home affair is a popular event and it celebrates the world famous Idaho® Potato harvest, which runs from September through October.
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May 22, 2006

Famous Television Castaway Dawn Wells of Gilligan's Island Fame Draws Fans at FMI

EAGLE, IDAHO, May 22, 2006 - Dawn Wells, a legendary television icon from the 1960's show "Gilligan's Island," attended the recent FMI conference in Chicago, May 7 -9. The famous actress, best known for playing Mary Ann on the show, was in town to promote her Idaho family film festival, called Spudfest, and to lend support to the Idaho Potato Commission, a major Festival sponsor.
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May 12, 2006

Idaho Potato Commission Ads Receive Top Honors

SANTA BARBARA, CA, May 12, 2006 - The Idaho Potato Commission's (IPC) recent advertising campaigns in the consumer, retail and food service arenas, in both print and television mediums, have been awarded four prestigious "Best of NAMA" awards (one national, three regional). The National Agri-Marketing Association's "Best of NAMA" awards competition recognizes excellence in creative agri-marketing communications and is a hallmark of distinction in the agricultural advertising industry.
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May 8, 2006

Self-Proclaimed "Heart Lover" Finds Unusual Heart-Shaped Spud During Potato Lover's Month!

May 8, 2006 - Idaho Potato lover, Linda Greene of Moon Township, Pennsylvania reached into her sack of America's best-loved potatoes and found a miracle potato! Formed in the shape of a perfect heart, this Idaho Potato was quite a find for this lover of all things "heart," particularly when she was informed that she found her romantic spud during Potato Lover's Month!
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May 1, 2006

Record Number of Retailers Enter 2006 Potato Lover's Month Contest

EAGLE, IDAHO, May 1, 2006 - It's no secret that creative displays in the retail environment move product. Need proof? For the 15th year in a row, the number of entrants in the Potato Lover's Month Retail Display Contest significantly increased. In 2006, almost 1,000 more retailers than last year entered the contest, bringing the total number of entries to a staggering 2,680 figure. The Idaho Potato Commission (IPC) and its partners Kraft® Cheese Whiz® and OSCAR MAYER®

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Mar 16, 2006

Healthier Lifestyle Curriculum Pays Off for Iowa High School's Wrestling Team

EAGLE, IDAHO, MARCH 16, 2006 - Thanks in part to a healthy lifestyle program instituted last summer, the wrestling team at Saydel High School in Des, Moines, Iowa is busy celebrating its first wrestling conference championship in the school's history.
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