Latest News from the IPC

May 12, 2006

Idaho Potato Commission Ads Receive Top Honors

SANTA BARBARA, CA, May 12, 2006 - The Idaho Potato Commission's (IPC) recent advertising campaigns in the consumer, retail and food service arenas, in both print and television mediums, have been awarded four prestigious "Best of NAMA" awards (one national, three regional). The National Agri-Marketing Association's "Best of NAMA" awards competition recognizes excellence in creative agri-marketing communications and is a hallmark of distinction in the agricultural advertising industry.
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May 8, 2006

Self-Proclaimed "Heart Lover" Finds Unusual Heart-Shaped Spud During Potato Lover's Month!

May 8, 2006 - Idaho Potato lover, Linda Greene of Moon Township, Pennsylvania reached into her sack of America's best-loved potatoes and found a miracle potato! Formed in the shape of a perfect heart, this Idaho Potato was quite a find for this lover of all things "heart," particularly when she was informed that she found her romantic spud during Potato Lover's Month!
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May 1, 2006

Record Number of Retailers Enter 2006 Potato Lover's Month Contest

EAGLE, IDAHO, May 1, 2006 - It's no secret that creative displays in the retail environment move product. Need proof? For the 15th year in a row, the number of entrants in the Potato Lover's Month Retail Display Contest significantly increased. In 2006, almost 1,000 more retailers than last year entered the contest, bringing the total number of entries to a staggering 2,680 figure. The Idaho Potato Commission (IPC) and its partners Kraft® Cheese Whiz® and OSCAR MAYER®

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Mar 16, 2006

Healthier Lifestyle Curriculum Pays Off for Iowa High School's Wrestling Team

EAGLE, IDAHO, MARCH 16, 2006 - Thanks in part to a healthy lifestyle program instituted last summer, the wrestling team at Saydel High School in Des, Moines, Iowa is busy celebrating its first wrestling conference championship in the school's history.
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Mar 16, 2006

Famous Television Castaway at FMI

EAGLE, ID, March 16, 2006 - Mary Ann Summers (the "girl-next-door", shipwrecked along with six other S.S. Minnow castaways from the enduringly popular 1960's show, Gilligan's Island) is coming to Food Marketing Institute's (FMI) annual meeting for the second year in a row, thanks to the Idaho Potato Commission (IPC).
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Feb 15, 2006

Consumer Premium: A Free Idaho Potato Recipe Brochure

EAGLE, ID, February 15, 2006 - Attention Home Chefs of America! In honor of Potato Lover's Month (February) and National Nutrition Month (March), the Idaho Potato Commission is debuting a free?11.5" x 5"?healthy?recipe brochure.? There are a wide variety of dishes featured, covering
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Jan 17, 2006

Close Call for Spuddy Buddy

Eagle, Idaho, January 2006 - The world renowned symbol of Idaho Potatoes, Spuddy Buddy, was involved in a frightening series of events, news of which was recently released by Mexican authorities.
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Jan 12, 2006

New University of Idaho Research Sheds Light on Best Way to Illuminate Idaho Potatoes

EAGLE, ID, January 12, 2006 - Accent lighting is becoming increasingly popular in the supermarket. Carefully aimed bulbs can enhance avocadoes' green waxy shine, boost bananas' sunny colors and make radishes, grapes and blueberries look positively mouth watering.
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Dec 14, 2005

There's Nothing to Lose and Lots to win (Including Free DVD Players!) When You Enter the 15th Annual Potato Lover's Month Retail Display Contest

EAGLE, ID, December 14, 2005 - It's been 15 years since the very first Potato Lover's Month Retail Display Contest and plans are underway to ensure that the February 2006 anniversary event is bigger and better than ever before. That's right: get ready for some big bells and whistles this coming year during the annual Potato Lover's Month Retail Display Contest.
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Nov 7, 2005

PMA Book-Signing Event Focuses Attention on Downward Spiral of Anti-Carb Diets

ATLANTA, GA, November 7, 2005 - As part of its ongoing effort to set the record straight about carbs, the Idaho Potato Commission (IPC) jumped at the chance to have its national fitness spokesperson, Denise Austin, in Atlanta for this year's PMA show. The IPC was particularly excited about including Austin in the weekend activities as the meeting coincides with the roll-out of Austin's new book Eat Carbs, Lose Weight.
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